Soundcraftsmen was a manufacturer of high-end audio stereo components located in Santa Ana, California, United States. The company was founded in 1961 by Ralph Yeomans, a concessionaire in Fedco (a discount membership store chain in southern California, until the chain closed in 1999). Early Soundcraftsmen components included tube-type receivers and amplifiers.
Ralph Yeomans and Charles Gassett, a southern California audio equipment representative and international marketing entrepreneur selling Coastron Sherwood Electronic Laboratories receivers at the time, had an interest in expanding the brand nationwide. Ralph and Charles decided the first product was to be an equalizer, something not already on the market. They employed an electronics engineer, Paul Rolfes, in 1968 to design the equalizer. It was introduced by Charles at the 1969 CES in New York. National distribution started in late 1970. In the mid 1970s they introduced their line of preamplifiers and power amplifiers, including the first preamplifier/equalizer combo. Soundcraftsmen equalizers and their compact “brick” style power amplifiers gained a sizable following among audiophiles during the 1970s and 1980s. All Soundcraftsmen equalizers and amplifiers were made at the company’s Santa Ana, California facility.